Welcome to the American Marketing Association Global Marketing SIG's online resource center. The Global Marketing SIG is one of the largest and most active special interest groups in the AMA. It is the mission of the Global Marketing SIG to try to create value for its members through programs that will be of particular interest in the areas of research, teaching and facilitating global marketing.

Join us at the Inaugural AMA Global Marketing SIG Conference!

2011 AMA Global Marketing Special Interest Group Conference  Global Marketing Managers: Addressing Challenges posed by the Changing Global Economy  Cancun, Mexico January 13-16, 2011 Co-Chairs: Michael R. Czinkota, Georgetown University                   David A. Griffith, Michigan State University Call for Papers: Conference

Journal of International Marketing

Journal of International Marketing presents scholarly, managerially relevant articles on international marketing, bridging the gap between theory and practice. JIM is geared toward international marketing/business scholars and marketers at senior- and mid-level positions. Call for Special Issue Papers: Global Marketing Managers: Addressing Challenges posed by the Changing Global Economy Global marketing managers are at the heart of effective strategy execution. Unfortunately, limited research exists to understand the skills, knowledge and strategies that make marketing managers effective, most notably as they face new challenges brought forth by the changing global economy. Manuscripts can be conceptual or empirical. All manuscripts should have direct practitioner relevance. Deadline for submission is February 11, 2011. View the full call for papers, including potential topics of interest.