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HOW TO JOIN:
Global Marketing


To join Global Marketing SIG all you have to do is indicate your desire to join the SIG when you are renewing your AMA membership. Should you wish to join before your renewal please contact the AMA.

 

LINK:
American Marketing Association

 

Thanks to MSU-CIBER & the Eli Broad Graduate School of Management at Michigan State University for hosting our website.

 

CONTACT US:


For the newsletter:   
Liesl A. Riddle at  
lriddle@gwu.edu

For the website:
David A. Griffith at
griffith@bus.msu.edu

 


Welcome to the American Marketing Association Global Marketing SIG's online resource center. The Global Marketing SIG is one of the largest and most active special interest groups in the AMA. It is the mission of the Global Marketing SIG to try to create value for its members through programs that will be of particular interest in the areas of research, teaching and facilitating global marketing.

 

Join us at the Inaugural AMA Global Marketing SIG Conference!

 

2011 AMA Global Marketing Special Interest Group Conference 

Global Marketing Managers: Addressing Challenges posed by the Changing Global Economy 

Cancun, Mexico
January 13-16, 2011
Co-Chairs: Michael R. Czinkota, Georgetown University
                  David A. Griffith, Michigan State University

Call for Papers: Conference

 

 

Journal of International Marketing


 

Journal of International Marketing presents scholarly, managerially relevant articles on international marketing, bridging the gap between theory and practice. JIM is geared toward international marketing/business scholars and marketers at senior- and mid-level positions.

Call for Special Issue Papers:
Global Marketing Managers: Addressing Challenges posed by the Changing Global Economy
Global marketing managers are at the heart of effective strategy execution. Unfortunately, limited research exists to understand the skills, knowledge and strategies that make marketing managers effective, most notably as they face new challenges brought forth by the changing global economy. Manuscripts can be conceptual or empirical. All manuscripts should have direct practitioner relevance.

Deadline for submission is February 11, 2011. View the full call for papers, including potential topics of interest.